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'Packaging of the World' features LOCAL's Estee Lauder Diwali Campaign


Packaging of the World : A website which has been the design industry’s go to reference over the years for all things packaging featured our little gem from 2 years ago: our Diwali packaging for The Estée Lauder Companies Inc. India.

Prayog Local, Design Global : Mumbai Times Feature


LOCAL Labs gets featured in the Local newspaper Mumbai Times - India

We held our first collaboration with Open Collabs in Germany inviting over 300 Indian designers to create one of India's biggest graphic design poster series with over 5 lakh posters on the themes of 'Local Businesses' and 'Localities.' Stoked to have our local Marathi newspaper cover it.




LOCAL has long stood for experiments, and side projects. Hence we launched LOCAL Labs a playground and laboratory for us to work on projects that pique our curiosity.


Watch this video for more.

LOCAL Hosts Open House with UAL


As we have a close association with the University of Arts London, LOCAL was invited to host an open studio for its alumni. We had some happy faces visit us and we enjoyed showing them around our studio, work spaces and how we do things!

We attend the Design Indaba 2020, Cape Town


Design Indaba is the world's greatest design festival and they were holding there 20 year celebrations — we had to be there! And boy it didn't disappoint! Watch our stories to know about the fantastic lineup and what we were upto!

Roshnee speaks at Ladies, Wine & Design on Imposter's symdrome


Roshnee Desai, our founder, spoke at the Ladies, Wine and Design - a global initiative started by Jessica Walsh in Mumbai on the 11th of January. Here is what she had to say about the evening:

"My topic, was the Imposter’s syndrome. Like any talk that one prepares, it changes when it sees an audience. The speech might be mine but the energy is owned by the listeners. 

It was like a giant gathering of girlfriends. This topic that no one talks about, aspects of this syndrome that we all quietly suffer, is exactly what brought this room together. And I think made us all closer by the end of it. 

@serial.escapist’s insistence that this event be purely a live event and not have any internet streaming/ accessibility was a brilliant move. The power of a physical gathering, meeting real people, is fast dwindling. 

I think we all are tired of the fake smiles, perfect fashion and unidimensional success stories that just seem impossible to achieve. 

To constantly keep pushing, have the perfect career, to always stay positive, to keep giving your 100% and look your best while doing it is exhausting. And unattainable. And frankly, fake. 

These perfect-internet-success-stories are the true imposters. Not you, oh broken, self doubting, mistake making, learning along the way, imperfect one. 

I’m checking out of this stupid social rat race. You?"

BBC Radio interviews Roshnee Desai about design for social change


BBC Radio held a 20 minute interview on their show, the 'Cultural Frontline' with our founder and creative director Roshnee Desai about the importance of design as an agent of social change for two of her projects – the mix media film Cover Up and her design for Taxi Fabric.

Cover Up wins Best Female Director and People's Choice Awards


In a very proud moment, our 2 min short film, 'Cover Up', won not one but two awards at the American Consulate and WIFT Women's safety & Empowerment awards. The awards were judged by industry stalwart and filmmakers. After winning best woman director, there was a public vote where it won the best film amongst the audience. 

LOCAL showcases at London Design Festival 2017


LOCAL founder Roshnee Desai invited to talk about being a woman of colour in Graphic Design


As part of the Graduates week, Roshnee Desai gave a talk about the trials and tribulations of being a woman of colour in graphic design and how to take advantage of your experiences as a woman and as a person from a non-white culture.

Roshnee Desai holds workshop at University of the Arts London


Our founder, Roshnee Desai was invited to hold a 2 week workshop at the London College of Communication, University of Arts London. The workshop guided students to incorporate their own culture into graphic design and create a series of design products which would then be sold at the Camden Market in London. The stall with the highest sales would win an online shop from a sponsor.

New York's Asian CineVision writes about Cover Up


Cover Up was showcased in New York at the Asian American International Film Festival along with a panel discussion. 

Asian CineVision, their publication, also interviewed Roshnee Desai about the making of this film and its process and inspiration.

Vogue India does an exclusive feature on Cover up in its online edition


Design Fabric announces the launch of LOCAL


"With an array of experience to boot, the young designer recently set up her own independent graphic design and branding studio, LOCAL. What prompted her to launch this, the kind of work she believes in, the people that inspire her – we wanted to know it all." Read our founder talk about why she started LOCAL.

LOCAL participates in Indianama 2017


LOCAL is participating in #Indianama this year. We have theme #68: HIT THE STREET: The street games of India. So we made a varna-mala motion poster with games from different parts of India with their names in that language's letter. 

LOCAL creates short animation for the 'Image' exhibit held by Design Fabric


Design Fabric, an Indian design publication held an event where artists were invited to create an alternate version of themselves from a different gender. We created Xerxes.(click on the image for animation)

French blog Madamoizelle writes an article on 'Cover Up'


YouTube India


YouTube India tweeted about the video on their official handle (@YoutubeIndia), encouraging people to watch it reading : This is one story that shouldn't be 'covered up'.

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The Interesting Talk

Our founder, Roshnee, spoke about cultural identity, design and other interesting things as one of 16 interesting speakers at the 15th year celebration of the Interesting talks held in Conway Hall, London.

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Mamaearth’s New Ayurvedic Brand: Ayuga

An Ayurvedic brand crafted for the millennials, Ayuga’s branding by us is based on balance: balance of modern and ancient, of recipes and rituals. Our design approach was inspired by Ayurveda’s representation through history and explored its modern versions through textures & colours.

Avās: A New Face of Luxury

Nestled in the up and coming plush neighbourhood of Alibaug, Avās is a wellness retreat that establishes a new-age meaning of seaside luxury. Local’s insights placed Avās as a luxury ‘baugh’, taking inspiration from the surrounding landscape and cultural wealth.

Designing Diwali for Estee Lauder

As the French makeup giant celebrated Diwali with fervour, they wanted to craft a campaign that is elegant yet memorable for Indian consumers. We took inspiration from Diwali motifs, rituals and quintessential design elements, rendered them with a modern touch for this campaign.

Capri Global for India’s Sensibilities

A fast-growing micro-financing company, Capri Global believes that when one person grows, the entire community grows with them. We dived deeper into this insight to extend their strategy to design, creating a new logo for the brand that fits Indian sensibilities and emotions.

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Zouk rebranding to strengthen their Indian roots

A D2C lifestyle brand, Zouk’s rebranding involved helping them dive deeper into their cultural roots and embrace them. As the brand steps into new categories and geographies, Local’s intervention helped them align with their India-inspired approach and cruelty-free mission.

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LOCAL featured on HELLO! India Magazine

Our Founder & Creative Director, Roshnee Desai spoke to HELLO! India Magazine about her inspiration & journey of starting LOCAL with an aim to take local design global.

Dr Sheth’s acquired by skincare giant Mama Earth

We are proud to announce that our first clients, Dr. Sheths for indian skin have been acquired by (our other clients) Honasa (of Mama Earth fame).

LOCAL is privileged to have designed one of India’s most iconic D2C skincare brands and to see its next big leap!

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Plural listed in 24 best new Restaurants in the world

A restaurant brand we recently conceptualised and designed has been listed in the 24 best New restaurants in the world by Timeout London!

A testament to great food matching a great brand story.

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Indian Creative Women Power Takeover

Roshnee took over the indian creative women account for a day to run us through her day and creative mindspace. She also doled out some advice and industry insights which was received fabulously by the community.

The AFAQs Foxglove 2021 Jury

Our creative director was  invited to be a part of the Jury at the Foxglove Awards 2021


Our founder, Roshnee ticks a big life goal by being invited to speak at the prestigious School of Visual Arts in New York where many great design stalwarts have taught! She conducted a session with with the MFA Interaction Design batch of SVA NYC on How To Design With Cultural Context.

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