Roshnee Desai, Founder and Creative Director at LOCAL, writes about reimagining design culture in India — not as something imposed, but as something nurtured through play, collaboration, and shared creative spaces Team LOCAL hosting Playground Edition 03 at Bengaluru Art Weekend I don’t believe culture can be forced — especially not by a brand. It isn’t something you prescribe or instruct. It’s something you make space for. Not telling people what to be, but allowing them to

Roshnee Desai, Founder and Creative Director at LOCAL, reflects on India’s hill stations once idyllic retreats, now facing unchecked...

Roshnee Desai, Founder and Creative Director at LOCAL, writes about a changing India and what gaps the real estate brands and urban...

Rahul Advani, our researcher is an anthropologist, passionate observer of human behaviour and culture geek. Raised in Singapore and...

Our ACD, Sachit Shyam explores the critical role of localized design in building authentic and impactful brand connections with diverse...

Rini Singhi explores the meticulous detail shaping both our rich culinary heritage and the essence of Indian luxury in food. Image:...

Sukriti Dubey explores the nuances of the Indian luxury market, where rising aspirations meet cultural heritage. She's a Content...

Manasi Deshpande, Project Manager at LOCAL, brings a global lens and cultural fluency to her projects. Shaped by her life across two...

Roshnee Desai, Founder and Creative Director at LOCAL, reflects on her decade long relationship with London's design scene and her...

The conversation about minimalism and maximalism is a very new one, and perhaps slightly irrelevant if only looked at from an aesthetic...

We humans want to conquer things First the elements of nature. Then the animals and plants We tried to take their best features, outrun...

I was invited to speak about something 'Interesting' in London last week. I chose to talk about Identities and labels. In the western...

This was the first blog I had published on medium on June 20, 2018. We have come a long way since then. LOCAL will turn 5 this year and I...

We are now going to migrate all the thought pieces written and created by us on this site so we have it all in one place. Feel free to...