Bakery

LOCAL is a​ Brand strategy ​and Design Studio based in Mumbai and London.​

Our aim is to build brands​ that want to change the world:​

Rooted in the Local,​ affecting the Global.

We have built brands across Social Impact, F&B, Fashion, Real Estate, Beauty, Finance & Tech 

We work with leadership teams to take their business goals and translate them into brands. 

Watch fireside chats we've had with our clients as they talk about how LOCAL helped build their brands

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Disha Singh

 FOUNDER, ZOUK

D2C RETAIL & FASHION

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Dr. Aneesh Sheth

FOUNDER, Dr. Sheth's 

HEALTH & BEAUTY

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Aditya Kilachand

FOUNDER, AVAS

REAL ESTATE & HOSPITALITY 

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Vedant Shah

FOUNDER, Plural

FOOD & BEVERAGE

Local Storyहमारी कहानी 

After working in the industry for over a decade in both in India and abroad, our founder, Roshnee Desai saw a need to build a brand design practice in India that would be the bridge between  international standards and Indian cultural nuances.

Roshnee Desai is a designer and creative director

with 15 years of experience. Her previous work experience spans global media companies like MTV, Saffron Brand Consultants, Landor Associates. She was Design Lead at Eros Now and Culture Machine.

Roshnee Desai
Founder
FOUNDER & CREATIVE DIRECTOR
We have teams of design researchers, multilingual writers, graphic designers, typographers and photojournalists based in local markets that are focused on building culturally nuanced brands.
Deepika Tandel
Deepika Tandel
SENIOR DESIGNER

With a keen eye for aesthetics and a sharp mind for ideas, Deepika has been at the helm of several projects at Local since 2019. A graphic designer, illustrator and ideator, she keeps reminding us how insightful design can transform anything.  

Divya Warrier
Divya Warrier
SENIOR DESIGNER

Divya’s love for visual storytelling, various art forms and unconventional ideas has been an inspiration, not just for our projects but for the entire team as well. A multifaceted designer, she loves art and culture as much as we do.  

Sukriti Dubey
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COPY WRITER

A copywriter based in New Delhi, Sukriti thrives by exploring new perspectives and letting others see it too. She’s spent the past 4 years working with global and Indian brands, sharpening her writing, thinking and visualisation skills. 

Ritu Kkhajanchi
PROJECT MANAGER

A whiz like no other, Ritu has a knack of doing something that only a few can – aligning our vision to client expectations. With a work history as vibrant as herself, she brings her expertise of PR, digital marketing and people management in everything she does. 

Ritu Kkhajanchi

01.

BRAND RESEARCH,

STRATEGY & DESIGN

02.

WEBSITES + DIGITAL ASSETS

03.

PACKAGING & STORE DESIGN

04.

CAMPAIGNS & CREATIVE DIRECTION

The Local Method™प्रक्रिया

We have a trademarked design process which helps us to research and extract local insights and translate them into design.

Local Loveप्रशंसा

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“It was a pleasure working with a vibrant, dynamic young team, brimming with fresh ideas and open to listening to constructive client suggestions. Such a positive, collaborative and upbeat experience!”  

REal estate

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Shobha De

FOUNDER,

AVAS

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“No ego, pure business for good, and a stellar sense of modern graphic design and rooted local culture. You and the team are smashing it.

The launch of our brand would have been underwhelming except for your stewardship, your gentle nudges, your patience, and your appreciation and respect for our briefs.

SOCIAL IMPACT

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Kanishk Kabiraj

COUNTRY LEAD

GIRL EFFECT

LOCAL ticks all boxes in timely deliveries, understanding of briefs to meet your expectations, consumer and brand understanding, new and innovative ideas and designs and most importantly to the point understanding of feedbacks and ways ahead."

BEAUTY

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Divyapreet Singh

GENERAL MANAGER,

MAMA EARTH

BEAUTY

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“LOCAL took great care of our brand. They leveraged what was working well and elevated other aspects that would help us share our brand vales better.

Their process driven approach really helped bring out the best outcome.”  

D2C RETAIL

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Disha Singh

FOUNDER

ZOUK

The movementआंदोलन

LOCAL LABS

LOCAL Labs is the research wings of the LOCAL Studio.

We do self initiated projects to push graphic design in India and decolonise design.

The past ones are:

 

LOCAL X Open Collab 

The Indian Graphic Design Story

LOCAL Lens

More about labs

Teachings & Talks

London College of Communication, London, UK

National Institute of Design, Ahemdabad, India

Ecole Intuit Lab, Mumbai, India

School of Visual Art, New York, USA

Indernet 2020, Berlin, Germany

Ladies, Wine & Design, Mumbai India

Gauhati Arts Project, Assam, India

Placemaking India + Jamiti Hub, Online

TechVed, Mumbai, India

Marico, Mumbai, India

Features
Exhibitions & Awards

HELLO Magazine, India

Design Indaba, South Africa

Homegrown, India

Packaging of the World

Mumbai Times, India

Indian Creative Women

Agency FAQs Jury, India

BBC Radio, UK

London Design Festival 2017, UK

Asian International Film Festival, USA

For design enquiries:

For jobs & internships:

 

For news and views 
Instagram   
Linkedin

Locate usदफ्तर

Mumbai LOCAL
19.0282° N, 72.8438° E
london LOCAL
51.5072° N, 0.1276° W