LOCAL is a Brand strategy and Design Studio based in Mumbai and London.
Our aim is to build brands that want to change the world:
Rooted in the Local, affecting the Global.
We have built brands across Social Impact, F&B, Fashion, Real Estate, Beauty, Finance & Tech
We work with leadership teams to take their business goals and translate them into brands.
Watch as our clients talk about how LOCAL helped build their brands
Local Storyहमारी कहानी
After working in the industry for over a decade in both in India and abroad, our founder, Roshnee Desai saw a need to build a brand design practice in India that would be the bridge between international standards and Indian cultural nuances.
Roshnee Desai is a designer and creative director
with 15 years of experience. Her previous work experience spans global media companies like MTV, Saffron Brand Consultants, Landor Associates. She was Design Lead at Eros Now and Culture Machine.
Founder & Creative Director
We have teams of design researchers, multilingual writers, graphic designers, typographers and photojournalists based in local markets that are focused on building culturally nuanced brands.
London Design Partner
An internationally acclaimed Design Director & Producer with over 20 years experience in delivering global commercials, digital and motion design across multiple industries including tech, retail and sports, Louisa is our design partner in London.
She is the daughter of the famous retail mastermind Rodney Fitch and was introduced to LOCAL through him. The Fitches have always had a keen interest in design's ability to change the world which aligned perfectly with LOCAL's vision.
Senior Designer + Typographer
Sachit is our senior graphic and type designer who works across identity systems, branding, typography and art direction.
He graduated Industrial Design Centre, IIT–Bombay 7 years ago and was a part of the Samsung R&D design team, where he worked on watch faces and digital experience for Samsung wearables.
With his interesting mix of expertise in Indic type design + User Interface, he is a perfect fit for bringing technical expertise to LOCAL's branding and digital designs.
Sukriti is our brand strategist and copywriter.
She creates beautiful, well-researched storytelling with a clear eye on the people she is building the brand for and the end impact of the client's business goals and communication. Thus making LOCAL'S brands resonate emotionally, culturally and strategically.
She has an eye on thr local pulse and written for some of India's top companies like Hindustan Times, NDTV, Purpose, Animal, and Pop XO.
With 15 years of experience, Ritu is our dedicated project manager with an eye for detail. She has led successful projects from conception to completion, working closely with cross-functional teams and varied clients to deliver high-quality results on time and within budget.
She has an MBA in Advertising and PR, and has worked across Brand, Advertising and Digital companies making her a huge asset to LOCAL
STRATEGY & DESIGN
WEBSITES + DIGITAL ASSETS
PACKAGING & STORE DESIGN
CAMPAIGNS & CREATIVE DIRECTION
The Local Method™प्रक्रिया
We have a trademarked design process which helps us to research and extract local insights and translate them into design.
“It was a pleasure working with a vibrant, dynamic young team, brimming with fresh ideas and open to listening to constructive client suggestions. Such a positive, collaborative and upbeat experience!”
“No ego, pure business for good, and a stellar sense of modern graphic design and rooted local culture. You and the team are smashing it.
The launch of our brand would have been underwhelming except for your stewardship, your gentle nudges, your patience, and your appreciation and respect for our briefs.
LOCAL ticks all boxes in timely deliveries, understanding of briefs to meet your expectations, consumer and brand understanding, new and innovative ideas and designs and most importantly to the point understanding of feedbacks and ways ahead."
“LOCAL took great care of our brand. They leveraged what was working well and elevated other aspects that would help us share our brand vales better.
Their process driven approach really helped bring out the best outcome.”
LOCAL Labs is the research wings of the LOCAL Studio.
We do self initiated projects to push graphic design in India and decolonise design.
The past ones are:
LOCAL X Open Collab
The Indian Graphic Design Story
Playground at the Ministry of New
More about labs
Teachings & Talks
London College of Communication, London, UK
National Institute of Design, Ahemdabad, India
Ecole Intuit Lab, Mumbai, India
School of Visual Art, New York, USA
Indernet 2020, Berlin, Germany
Ladies, Wine & Design, Mumbai India
Gauhati Arts Project, Assam, India
Placemaking India + Jamiti Hub, Online
TechVed, Mumbai, India
Marico, Mumbai, India
Exhibitions & Awards
HELLO Magazine, India
Design Indaba, South Africa
Packaging of the World
Mumbai Times, India
Indian Creative Women
Agency FAQs Jury, India
BBC Radio, UK
London Design Festival 2017, UK
Asian International Film Festival, USA