LOCAL is a Brand strategy and Design Studio based in Mumbai and London.
Our aim is to build brands that want to change the world:
Rooted in the Local, affecting the Global.
We have built brands across Social Impact, F&B, Fashion, Real Estate, Beauty, Finance & Tech
We work with leadership teams to take their business goals and translate them into brands.
Watch as our clients talk about how LOCAL helped build their brands
Dr. Aneesh Sheth
FOUNDER, Dr. Sheth's
HEALTH & BEAUTY
Disha Singh
FOUNDER, ZOUK
D2C RETAIL & FASHION
Vedant Shah
FOUNDER, Plural
FOOD & BEVERAGE
Aditya Kilachand
FOUNDER, AVAS
REAL ESTATE & HOSPITALITY
Local Storyहमारी कहानी
After working in the industry for over a decade in both in India and abroad, our founder, Roshnee Desai saw a need to build a brand design practice in India that would be the bridge between international standards and Indian cultural nuances.
Roshnee Desai is a designer and creative director
with 15 years of experience. Her previous work experience spans global media companies like MTV, Saffron Brand Consultants, Landor Associates. She was Design Lead at Eros Now and Culture Machine.
Founder & Creative Director
ROSHNEE DESAI
01.
BRAND RESEARCH,
STRATEGY & DESIGN
02.
WEBSITES + DIGITAL ASSETS
03.
PACKAGING & STORE DESIGN
04.
CAMPAIGNS & CREATIVE DIRECTION
The Local Method™प्रक्रिया
We have a custom design methodology which helps us research and extract local insights and translate them into a culture-focussed brand.
Local Loveप्रशंसा
“It was a pleasure working with a vibrant, dynamic young team, brimming with fresh ideas and open to listening to constructive client suggestions. Such a positive, collaborative and upbeat experience!”
REal estate
Shobha De
FOUNDING TEAM
AVAS
LOCAL ticks all boxes in timely deliveries, understanding of briefs to meet your expectations, consumer and brand understanding, new and innovative ideas and designs and most importantly to the point understanding of feedbacks and ways ahead."
BEAUTY
BEAUTY
“No ego, pure business for good, and a stellar sense of modern graphic design and rooted local culture. You and the team are smashing it.
The launch of our brand would have been underwhelming except for your stewardship, your gentle nudges, your patience, and your appreciation and respect for our briefs.
SOCIAL IMPACT
“LOCAL took great care of our brand. They leveraged what was working well and elevated other aspects that would help us share our brand vales better.
Their process driven approach really helped bring out the best outcome.”
D2C RETAIL
Divyapreet Singh
GENERAL MANAGER
MAMA EARTH
Kanishk Kabiraj
COUNTRY LEAD
GIRL EFFECT
Disha Singh
FOUNDER
ZOUK
The movementआंदोलन
LOCAL LABS
LOCAL Labs is the research wings of the LOCAL Studio.
We do self initiated projects to push graphic design in India and decolonise design.
The past ones are:
LOCAL X Open Collab
The Indian Graphic Design Story
LOCAL Lens
Playground at the Ministry of New
More about labs
Teachings & Talks
London College of Communication, London, UK
National Institute of Design, Ahemdabad, India
Ecole Intuit Lab, Mumbai, India
School of Visual Art, New York, USA
Indernet 2020, Berlin, Germany
Ladies, Wine & Design, Mumbai India
Gauhati Arts Project, Assam, India
Placemaking India + Jamiti Hub, Online
TechVed, Mumbai, India
Marico, Mumbai, India
Features
Exhibitions & Awards
HELLO Magazine, India
Design Indaba, South Africa
Homegrown, India
Packaging of the World
Mumbai Times, India
Indian Creative Women
Agency FAQs Jury, India
BBC Radio, UK
London Design Festival 2017, UK
Asian International Film Festival, USA
Mumbai LOCAL
19.0282° N, 72.8438° E
