The Interesting Talk
Our founder, Roshnee, spoke about cultural identity, design and other interesting things as one of 16 interesting speakers at the 15th year celebration of the Interesting talks held in Conway Hall, London.
Mamaearth’s New Ayurvedic Brand: Ayuga
An Ayurvedic brand crafted for the millennials, Ayuga’s branding by us is based on balance: balance of modern and ancient, of recipes and rituals. Our design approach was inspired by Ayurveda’s representation through history and explored its modern versions through textures & colours.
Avās: A New Face of Luxury
Nestled in the up and coming plush neighbourhood of Alibaug, Avās is a wellness retreat that establishes a new-age meaning of seaside luxury. Local’s insights placed Avās as a luxury ‘baugh’, taking inspiration from the surrounding landscape and cultural wealth.
Designing Diwali for Estee Lauder
As the French makeup giant celebrated Diwali with fervour, they wanted to craft a campaign that is elegant yet memorable for Indian consumers. We took inspiration from Diwali motifs, rituals and quintessential design elements, rendered them with a modern touch for this campaign.
Capri Global for India’s Sensibilities
A fast-growing micro-financing company, Capri Global believes that when one person grows, the entire community grows with them. We dived deeper into this insight to extend their strategy to design, creating a new logo for the brand that fits Indian sensibilities and emotions.
Zouk rebranding to strengthen their Indian roots
A D2C lifestyle brand, Zouk’s rebranding involved helping them dive deeper into their cultural roots and embrace them. As the brand steps into new categories and geographies, Local’s intervention helped them align with their India-inspired approach and cruelty-free mission.
LOCAL featured on HELLO! India Magazine
Our Founder & Creative Director, Roshnee Desai spoke to HELLO! India Magazine about her inspiration & journey of starting LOCAL with an aim to take local design global.
Dr Sheth’s acquired by skincare giant Mama Earth
We are proud to announce that our first clients, Dr. Sheths for indian skin have been acquired by (our other clients) Honasa (of Mama Earth fame).
LOCAL is privileged to have designed one of India’s most iconic D2C skincare brands and to see its next big leap!
Plural listed in 24 best new Restaurants in the world
A restaurant brand we recently conceptualised and designed has been listed in the 24 best New restaurants in the world by Timeout London!
A testament to great food matching a great brand story.
Indian Creative Women Power Takeover
Roshnee took over the indian creative women account for a day to run us through her day and creative mindspace. She also doled out some advice and industry insights which was received fabulously by the community.
The AFAQs Foxglove 2021 Jury
Our creative director was invited to be a part of the Jury at the Foxglove Awards 2021
LOCAL @ SVA NYC
Our founder, Roshnee ticks a big life goal by being invited to speak at the prestigious School of Visual Arts in New York where many great design stalwarts have taught! She conducted a session with with the MFA Interaction Design batch of SVA NYC on How To Design With Cultural Context.
Local Visits NID Ahmedabad
Our Founder and Creative Director,
Roshnee Desai is taking a one week long
course on Visual Culture Heritage at
National Institute of Design, Ahmedabad.
LOCAL launches Newsletter
On 26th January, India's Republic Day, LOCAL launched its newsletter. Signup to LOCAL Labs to subscribe.
We participated in Berlin based design exhibition Indernet which focussed on showcasing creatives from the Indian diaspora.
UAL Blueprint 2020
Roshnee Desai was invited to participate in the University of the Arts, London Alumni Association India's first online festival - BluePrint on 13th December 2020. She was part of the panel discussion, 'Mindful Insights of the Creative mind' and hosted the discussion 'The Brand and the Creative'
LOCAL Labs featured on Homegrown
One of India's leading contemporary youth culture platforms, Homegrown cover's LOCAL Labs' project 'The Indian Graphic Design Story' in an exclusive story.
Place Branding conversations with Jamiti and Placemaking India
We participated in a lively discussion about the role of design and branding in enhancing India as a tourism destination along with Saurav Roy and Firdaus Variava
Packaging of the World features LOCAL's Estee Lauder Diwali Campaign
Packaging of the World : A website which has been the design industry’s go to reference over the years for all things packaging featured our little gem from 2 years ago: our Diwali packaging for The Estée Lauder Companies Inc. India.
Prayog Local, Design Global : Mumbai Times Feature
LOCAL Labs gets featured in the Local newspaper Mumbai Times - India
We held our first collaboration with Open Collabs in Germany inviting over 300 Indian designers to create one of India's biggest graphic design poster series with over 5 lakh posters on the themes of 'Local Businesses' and 'Localities.' Stoked to have our local Marathi newspaper cover it.