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We help local brands
think global and global brands think local

A global brand consultancy using cultural research to craft brands that matter.

WE OFFER OUR EXPERTISE ACROSS

RESEARCH

Understanding market & cultural landscape

CULTURE CHECK
Building authentic brands with culture-rooted research & insights.

CULTURAL IMMERSION
Understanding the local market landscape.


QUALITATIVE RESEARCH + LOCAL WALKS
Exploring and experiencing local culture from the inside out.

STRATEGY

Crafting culture-smart positioning

BRAND DEVELOPMENT
A workshop designed to unearth the cultural DNA of your brand that serves as the foundation for marketing, communication, and strategy.


CULTURE-FIRST BRANDING

Strategic recommendations to build a culturally relevant brand. 


BRAND LANDSCAPE MAPPING

Assessment of the category landscape and insights on competition brands.

DESIGN

Creating identities that connect culture to commerce

DESIGN LOCALISATION
Adaptation of existing brand material to speak to particular cultures and region-specific markets.

BRAND DESIGN RECOMMENDATION
Ideas and moodboards rooted in local context.

LOCAL TYPOGRAPHY
Designing typefaces that accurately represent local scripts.

MULTILINGUAL LOGO ADAPTATION
Creating new logos for different languages.

LOCAL PRODUCT SIMULATION
Context-specific and culturally accurate mockups of products.

LOCAL PARTNER CONTACTS
Access to a network of subject-matter experts across India.

We have worked with over 25 brands

across Social Impact, F&B, Fashion, Real Estate, Wellness, Finance & Tech. in Asia,

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I was a Sari X Gucci Equilibrium

BRAND STRATEGY | DESIGN | PACKAGING | ART DIRECTION

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COMING SOON

Estee Lauder

STRATEGY | CAMPAIGN DESIGN 

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Kalkandu

BRAND STRATEGY | DESIGN | PACKAGING | ART DIRECTION

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COMING SOON

Girl Effect

BRAND STRATEGY + DESIGN | MOTION DESIGN | WEBSITE DESIGN

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WHY IT MATTERS

In a globalising world,  local cultures and conversations are getting ignored.

OUR ROLE

We help translate international brand for the local market.

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THE PROCESS

Led by research, shaped by cultural insights and executed through design.

OUR TEAM

We have a cross-disciplinary team of design researchers, multilingual writers, graphic designers, typographers, and photojournalists based in local markets that are focused on building culturally nuanced brands.
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Roshnee Desai

FOUNDER & CREATIVE DIRECTOR

Roshnee Desai is a designer and creative director with over 15 years of experience. Her expertise is bringing in local stories and cultural knowledge and insights into brands.

 

She has a Masters Degree in Graphic Moving Image from University of the Arts, London and a Bachelors in Mass Media: Advertising from Mumbai University.

 

Her previous work experience spans global media companies like MTV, Saffron Brand Consultants, Landor Associates. She was Design Lead at Eros Now and Culture Machine.

She taught graphic design at Ecole Intuit Lab and a summer course at London College of Communication.

She has been mentored by industry stalwarts like Michael Wolff, Wally Olins and Rodney Fitch.

 

She has been interviewed by BBC Radio, Design Indaba, Vogue India, France 5 and Great Big Story for her work. She has also won Best Woman Director and People’s Choice Award for her graphic film, ‘Cover Up.’ which also screened at the 39th Asian American International Film Festival in New York.

MANAGEMENT TEAM

SINGAPORE

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Sharan Thadliam

SINGAPORE PARTNER

LONDON

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Louisa Fitch

LONDON PARTNER

MUMBAI

OPERATIONS LEAD

Ritu Khajanchi

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SATARA

ASSISTANT PROJECT MANAGER

Manasi Deshpande

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CREATIVE TEAM

MUMBAI

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Rahul Advani

ETHNOGRAPHER & RESEARCHER

BANGALORE

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Sachit Shyam

ASSO. CREATIVE DIRECTOR

MUMBAI

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Nirav Khant

SENIOR DESIGNER

DELHI

CONTENT STRATEGIST

Sukriti Dubey

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MUMBAI

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Rini Singhi

COMMUNICATION STRATEGIST

DELHI

CONTENT WRITER

Aniket Bhandari

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MUMBAI

DESIGNER

Andrea Rapose

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344, 354 Grays Inn Rd,
London wc1x, 8bp, UK

London

LOCAL

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6 Kanara house, Pandit Satavalekar Marg, Mogal Lane Mahim, Mumbai 400016

Mumbai

LOCAL

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531A Upper Cross Street
#04-95 Hong Lim Complex
Singapore 051531

Singapore

LOCAL

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