WE OFFER OUR EXPERTISE ACROSS
RESEARCH
Understanding market & cultural landscape
CULTURE CHECK
Building authentic brands with culture-rooted research & insights.
CULTURAL IMMERSION
Understanding the local market landscape.
QUALITATIVE RESEARCH + LOCAL WALKS
Exploring and experiencing local culture from the inside out.
STRATEGY
Crafting culture-smart positioning
BRAND DEVELOPMENT
A workshop designed to unearth the cultural DNA of your brand that serves as the foundation for marketing, communication, and strategy.
CULTURE-FIRST BRANDING
Strategic recommendations to build a culturally relevant brand.
BRAND LANDSCAPE MAPPING
Assessment of the category landscape and insights on competition brands.
DESIGN
Creating identities that connect culture to commerce
DESIGN LOCALISATION
Adaptation of existing brand material to speak to particular cultures and region-specific markets.
BRAND DESIGN RECOMMENDATION
Ideas and moodboards rooted in local context.
LOCAL TYPOGRAPHY
Designing typefaces that accurately represent local scripts.
MULTILINGUAL LOGO ADAPTATION
Creating new logos for different languages.
LOCAL PRODUCT SIMULATION
Context-specific and culturally accurate mockups of products.
LOCAL PARTNER CONTACTS
Access to a network of subject-matter experts across India.
We have worked on shaping brands
in India, UK, UAE, Singapore & Africa
across Social Impact, F&B, Fashion, Real Estate, Wellness, Finance & Tech.
We believe
FORM + FUNCTION + CULTURE = DESIGN
WHY IT MATTERS
In a globalising world, local cultures and conversations are getting ignored.
OUR ROLE
We help translate international brand for the local market.
THE PROCESS
Led by research, shaped by cultural insights and executed through design.
OUR TEAM
We have a cross-disciplinary team of design researchers, multilingual writers, graphic designers, typographers, and photojournalists based in local markets that are focused on building culturally nuanced brands.
Roshnee Desai
FOUNDER & CREATIVE DIRECTOR
Roshnee Desai is a designer and creative director with over 15 years of experience. Her expertise is bringing in local stories and cultural knowledge and insights into brands.
She has a Masters Degree in Graphic Moving Image from University of the Arts, London and a Bachelors in Mass Media: Advertising from Mumbai University.
Her previous work experience spans global media companies like MTV, Saffron Brand Consultants, Landor Associates. She was Design Lead at Eros Now and Culture Machine.
She taught graphic design at Ecole Intuit Lab and a summer course at London College of Communication.
She has been mentored by industry stalwarts like Michael Wolff, Wally Olins and Rodney Fitch.
She has been interviewed by BBC Radio, Design Indaba, Vogue India, France 5 and Great Big Story for her work. She has also won Best Woman Director and People’s Choice Award for her graphic film, ‘Cover Up.’ which also screened at the 39th Asian American International Film Festival in New York.
MANAGEMENT TEAM
SINGAPORE
Sharan Thadliam
SINGAPORE PARTNER
LONDON
Louisa Fitch
LONDON PARTNER
MUMBAI
OPERATIONS LEAD
Ritu Khajanchi
SATARA
PROJECT MANAGER
Manasi Deshpande
CREATIVE TEAM
MUMBAI
Rahul Advani
ETHNOGRAPHER & RESEARCHER
ANAND
Nirav Khant
ASSOC. CREATIVE DIRECTOR
BANGALORE
Praveen Umanath
SAAS ADVISOR
MUMBAI
Rini Singhi
COMMUNICATION STRATEGIST
DELHI
CONTENT WRITER
Aniket Bhandari
MUMBAI
DESIGNER
Andrea Rapose
344, 354 Grays Inn Rd,
London wc1x, 8bp, UK
London
LOCAL
6 Kanara house, Pandit Satavalekar Marg, Mogal Lane Mahim, Mumbai 400016
Mumbai
LOCAL
531A Upper Cross Street
#04-95 Hong Lim Complex
Singapore 051531
Singapore
LOCAL