top of page
IMG_20191002_153138.jpg

We help local brands
think global and global brands think local

A global brand consultancy using cultural research to craft brands that matter.

WE OFFER OUR EXPERTISE ACROSS

RESEARCH

Understanding market & cultural landscape

CULTURE CHECK
Building authentic brands with culture-rooted research & insights.

CULTURAL IMMERSION
Understanding the local market landscape.


QUALITATIVE RESEARCH + LOCAL WALKS
Exploring and experiencing local culture from the inside out.

STRATEGY

Crafting culture-smart positioning

BRAND DEVELOPMENT
A workshop designed to unearth the cultural DNA of your brand that serves as the foundation for marketing, communication, and strategy.


CULTURE-FIRST BRANDING
Strategic recommendations to build a culturally relevant brand. 

BRAND LANDSCAPE MAPPING
Assessment of the category landscape and insights on competition brands.

DESIGN

Creating identities that connect culture to commerce

DESIGN LOCALISATION
Adaptation of existing brand material to speak to particular cultures and region-specific markets.

BRAND DESIGN RECOMMENDATION
Ideas and moodboards rooted in local context.

LOCAL TYPOGRAPHY
Designing typefaces that accurately represent local scripts.

MULTILINGUAL LOGO ADAPTATION
Creating new logos for different languages.

LOCAL PRODUCT SIMULATION
Context-specific and culturally accurate mockups of products.

LOCAL PARTNER CONTACTS
Access to a network of subject-matter experts across India.

We have worked on shaping brands 

in India, UK, UAE, Singapore & Africa

across Social Impact, F&B, Fashion, Real Estate, Wellness, Finance & Tech.

Website logo list-01_edited-01.png

I was a Sari X Gucci Equilibrium

BRAND STRATEGY | DESIGN | PACKAGING | ART DIRECTION

cover-02.png

Estee Lauder

STRATEGY | CAMPAIGN DESIGN 

cover-04.png

Kalkandu

BRAND STRATEGY | DESIGN | PACKAGING | ART DIRECTION

cover-03.png

COMING SOON

Girl Effect

BRAND STRATEGY + DESIGN | MOTION DESIGN | WEBSITE DESIGN

cover-06.png
11062b_d44ab0fa87ea4750bab8679ba6b4b139~mv2.webp
 Bakery

WHY IT MATTERS

In a globalising world,  local cultures and conversations are getting ignored.

OUR ROLE

We help translate international brand for the local market.

 Bakery

THE PROCESS

Led by research, shaped by cultural insights and executed through design.

OUR TEAM

We have a cross-disciplinary team of design researchers, multilingual writers, graphic designers, typographers, and photojournalists based in local markets that are focused on building culturally nuanced brands.
Screenshot 2024-05-08 at 12.54.33 PM.png

Roshnee Desai

FOUNDER & CREATIVE DIRECTOR

Roshnee Desai is a designer and creative director with over 15 years of experience. Her expertise is bringing in local stories and cultural knowledge and insights into brands.

 

She has a Masters Degree in Graphic Moving Image from University of the Arts, London and a Bachelors in Mass Media: Advertising from Mumbai University.

 

Her previous work experience spans global media companies like MTV, Saffron Brand Consultants, Landor Associates. She was Design Lead at Eros Now and Culture Machine.

She taught graphic design at Ecole Intuit Lab and a summer course at London College of Communication.

She has been mentored by industry stalwarts like Michael Wolff, Wally Olins and Rodney Fitch.

 

She has been interviewed by BBC Radio, Design Indaba, Vogue India, France 5 and Great Big Story for her work. She has also won Best Woman Director and People’s Choice Award for her graphic film, ‘Cover Up.’ which also screened at the 39th Asian American International Film Festival in New York.

MANAGEMENT TEAM

SINGAPORE

Screenshot 2024-05-10 at 5.22.02 PM.png

Sharan Thadliam

SINGAPORE PARTNER

LONDON

Screenshot 2024-05-10 at 5.22.20 PM.png

Louisa Fitch

LONDON PARTNER

MUMBAI

Screenshot 2024-05-09 at 11.21.10 AM.png

OPERATIONS LEAD

Ritu Khajanchi

SATARA

Screenshot 2024-05-13 at 10.53.26 AM.png

PROJECT MANAGER

Manasi Deshpande

CREATIVE TEAM

MUMBAI

Rahul Advani

ETHNOGRAPHER & RESEARCHER

Screenshot 2024-05-07 at 4.45_edited.jpg

ANAND

Screenshot 2024-05-07 at 4.46.24 PM.png

Nirav Khant

ASSOC. CREATIVE DIRECTOR

BANGALORE

Praveen

Praveen Umanath

SAAS ADVISOR

MUMBAI

Screenshot 2024-05-09 at 4.50.20 PM.png

Rini Singhi

COMMUNICATION STRATEGIST

DELHI

Aniket photo.jpeg

CONTENT WRITER

Aniket Bhandari

MUMBAI

DESIGNER

Andrea Rapose

Screenshot 2024-05-07 at 4.46.42 PM.png
Local%20Labs%20Logo_edited.png
52a12b_cf127ad9632b40f3a7239aa6e5ef37b0~mv2.webp

344, 354 Grays Inn Rd,
London wc1x, 8bp, UK

London

LOCAL

52a12b_67edb860addd411b9aee80af7c2d68d9~mv2.webp

6 Kanara house, Pandit Satavalekar Marg, Mogal Lane Mahim, Mumbai 400016

Mumbai

LOCAL

52a12b_67edb860addd411b9aee80af7c2d68d9~mv2.png

531A Upper Cross Street
#04-95 Hong Lim Complex
Singapore 051531

Singapore

LOCAL

bottom of page