Brand identity for home décor brand that curates artisanal Home Décor
What we did:
Market Research + Immersion
Brand Identity + Elements
Nestasia is a home décor brand that curates artisanal Home Décor. The brand is slowly becoming a mainstay in the homeware industry by blending culture of different countries, the art and artisans, traditional techniques with modern sensibilities and local, natural materials. They needed LOCAL to craft their brand story, do a brand personality overhaul and create a strong, rooted visual identity.
LOCAL dove deep into the aspirations and needs of the customer and realised the importance of tasteful, curated and functional homeware in their life. Bringing the idea that a beautiful home is a reflection of a life lived beautifully. Every aspect of the brand reflects the warmth and aesthetic of a life lived artfully.
We dove deep into various aspects of home, our relationship and aspirations with it. We conducted workshops with customers, analysed over thousands of brand reviews left by the customers, and understood the emotional connect with homes over the course of building this brand identity.
BRAND ICON ILLUSTRATION