BRIEF

Zouk is a D2C lifestyle brand,  started by a young couple who wanted to create a quintessential Indian lifestyle brand starting with bags and Wallets for Women. 

The brand had a good heart - It was cruelty free and hand crafted. They put extensive time into product development, and it paid off. 

The bags were a phenomenon in the Indian market and were flying off the shelves.  They were functional, comfortable, sturdy for Indian conditions and above all, their designs were universally appealing making them classics - where they would pair well with Indian or western outfits. 

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With so much going for them, they needed a stronger brand to tell their story better. While looking for a studio, they wanted an ethos fit. And they found that in LOCAL to bring their truly 100% Indian brand to life and take it to a global standard.

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SOLUTION

When the product and company is strong, the job of branding becomes to reveal these strengths to the outer world. We studied their consumers in depth through focussed interviews and tried to unearth what she wanted and represented. 

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We then went on to solidify and celebrate Zouk’s unique values and approach to product design. Their high focus on functionality and universality is what made it a true Indian classic. Their approachability to their consumer ensured them a top of the mind recall and garnered them compliments. 

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We wanted to bring all of these aspects into their brand. 

Through our extensive workshops, interviews and looking into unique design cues - we helped them own and coin that “Indian classic” positioning through their every touch point - the brand strategy, graphics, stories, language, and photography.