BRIEF

Located in Kala Ghoda, Plural is a restaurant founded on the ethos

of sharing. It was born out of its founder’s desire to share the food

of Southeast Asia with the people of Mumbai, an idea that is reflected

in the restaurant’s name, its communal setting and its menu.

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SOLUTION

Like the recipes used by the chefs of Plural, we sourced our inspiration from the soil and “step” farms of Southeast Asia. We crafted a visual language that was clean and green, reflecting Plural’s approach to food, and used it across a range of touch points ––- from menus to masks.

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LOCAL RESEARCH

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