TEAM

Agency: LOCAL

2018

Lightbox

Corporate identity design

TRIBE

2018

TRIBE

Brand identity for laptop bags.

THE BRIEF

 

Why must work bags be a source of embarrassment? Your work bag can be an extension of your unique work personality.

 

THE SOLUTION

 

Being part of a company is quite like being part of a tribe, unique in their own style and yet part of a group. This thought was the basis of our branding. We looked at tattoos and marks of various tribes of India, that they use to distinguish themselves. This gave birth to the logo, graphic elements and patterns of the brand.

LOGO & LOGOMARK

VISUAL RESEARCH

BRAND GRAPHICS

patterns

03
05
01
04
02
03
05
01
04
02

ART DIRECTION

1/5

Applications

© 2017 Roshnee Desai

Mumbai | London | Los Angeles