TEAM
​
Agency: LOCAL
2018
Lightbox
Corporate identity design
TRIBE
2018
TRIBE
Brand identity for laptop bags.
Testimonials
LOCAL was a delight to work with.
Tribe branding turned out to be all that I
imagined and more thanks to the team.
Their biggest strengths are that they really LISTEN and keep you posted on their honest progress. Both qualities very hard to come but that's what makes working with this team an absolute pleasure."
- Priya Jaggi Rege, Founder, Tribe
THE BRIEF
Why must work bags be a source of embarrassment? Your work bag can be an extension of your unique work personality.
THE SOLUTION
Being part of a company is quite like being part of a tribe, unique in their own style and yet part of a group. This thought was the basis of our branding. We looked at tattoos and marks of various tribes of India, that they use to distinguish themselves. This gave birth to the logo, graphic elements and patterns of the brand.
LOGO & LOGOMARK
VISUAL RESEARCH
BRAND GRAPHICS
patterns
