brief

 

Syncmama is an AI-operated online music library and sound effects platform that helps content creators find the perfect audio for their work seamlessly.
Being from the music industry, the founder's focus was to give the artists their dues by licensing directly from them. So the music ownership and royalties remain with the artist, allowing them to create and provide top-quality music for the users.

It's a win-win!

 

SOLUTION

 

LOCAL created a tech brand that is hinged on the personality of a fictional female musician called 'Mama' who is here to shake up the industry. 
We imagined the musical world that she lived in into the graphic language of the website and her spunky personality as the tone of voice.

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In a world of impersonal music platforms, we wanted to build a website that resonated with the music community and where they would feel at home in.