Silk Road Communications
What we did:
Market Research + Immersion
Brand Identity + Elements
Website UI Design
Syncmama is an AI-operated online music library and sound effects platform that helps content creators find the perfect audio for their work seamlessly.
Being from the music industry, the founder's focus was to give the artists their dues by licensing directly from them. So the music ownership and royalties remain with the artist, allowing them to create and provide top-quality music for the users.
It's a win-win!
LOCAL created a tech brand that is hinged on the personality of a fictional female musician called 'Mama' who is here to shake up the industry.
We imagined the musical world that she lived in into the graphic language of the website and her spunky personality as the tone of voice.
In a world of impersonal music platforms, we wanted to build a website that resonated with the music community and where they would feel at home in.
A musical logo for a musical platform. It reverbs, it vibrates, it syncs!
HOW MAMA SPEAKS
The tone of voice is sassy, confident and filled with musical references.
We also included lines from songs that had 'Mama' in them.
IF YOU WANNA SYNC
COME TO MAMA
DO IT FOR YOU
A SOLUTION FOR ALL
YOUR BUSINESS NEEDS
The graphic language was based on the world of music making and it's paraphernalia —
a world that Mama lives and thrives in.
From the textures of vinyl stickers to the shapes of concert tickets, we wanted to bring back the tactility that digital music making has lost.
BRINGING BACK THE TACTILE EXPERIENCE IN MUSIC MAKING
AN EMPATHETIC WEBSITE THAT
ENABLES EDITORS TO HAVE ACCESS TO THE
WORLD'S MOST COMPLETE MUSIC LIBRARY
THE FOUNDER WANTED
THE WEBSITE TO BE
NIGHT & DAY MODE
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