TEAM

Agency: LOCAL

macbook1-11.png
preloadergif.gif

SyncMama

2022

Silk Road Communications

What we did:

  • Branding

Market Research + Immersion

Brand Identity + Elements

Brand Guidelines

  • Website UI Design

brief

 

Syncmama is an AI-operated online music library and sound effects platform that helps content creators find the perfect audio for their work seamlessly.
Being from the music industry, the founder's focus was to give the artists their dues by licensing directly from them. So the music ownership and royalties remain with the artist, allowing them to create and provide top-quality music for the users.

It's a win-win!

 

SOLUTION

 

LOCAL created a tech brand that is hinged on the personality of a fictional female musician called 'Mama' who is here to shake up the industry. 
We imagined the musical world that she lived in into the graphic language of the website and her spunky personality as the tone of voice.

In a world of impersonal music platforms, we wanted to build a website that resonated with the music community and where they would feel at home in.

Screen Shot 2021-12-17 at 1.50.45 PM.png

A WEBSITE

BY CREATORS

FOR CREATORS

banner1.png

MAMA'S SYMBOL​

A musical logo for a musical platform. It reverbs, it ​vibrates, it syncs!

SM_preloaderoption2.gif
sink-in.png

HOW MAMA SPEAKS

The tone of voice is sassy, confident and filled with musical references. ​

We also included lines from songs that had 'Mama' in them.

IF YOU WANNA SYNC

COME TO MAMA

MAMA SAYS

SYNC YOU

LET MAMA

DO IT FOR YOU

MAMA HAS

                     
A SOLUTION FOR ALL
YOUR BUSINESS NEEDS

Screen Shot 2021-12-17 at 2.38.53 PM.png

MAMA'S WORLD

 

The graphic language was based on the world of music making and it's paraphernalia — 

a world that Mama lives and thrives in.

From the textures of vinyl stickers to the shapes of concert tickets, we wanted to bring back the tactility that digital music making has lost.

BRINGING BACK THE TACTILE EXPERIENCE IN MUSIC MAKING

MicrosoftTeams-image.png
Screen Shot 2021-12-22 at 10.23.36 AM.png
Screen Shot 2021-12-22 at 10.23.36 AM.png
sticker-05.png
inspiration-06.png
Screen Shot 2021-12-17 at 2.45.47 PM.png
Screen Shot 2021-12-21 at 10.37.53 AM.png
ticket ref-05.png
inspiration-05.png

AN EMPATHETIC WEBSITE THAT

ENABLES EDITORS TO HAVE ACCESS TO THE

WORLD'S MOST COMPLETE MUSIC LIBRARY

MAMA CARES

Screen Shot 2021-12-17 at 2.36.47 PM.png

THE FOUNDER WANTED

THE WEBSITE TO BE

COLOUR-BLIND FRIENDLY.

COLOURBLIND-13.png

NIGHT & DAY MODE​

1/2
1/2
man-using.png
homepage-scrolls-03.png
Screen Shot 2021-12-17 at 2.44.52 PM.png
MicrosoftTeams-image (3).png