Corporate identity design
MULK: Food from the Frontier
Brand and Design
Creating an identity for a restaurant which served food originating from pre-partitioned Punjab in the North West Frontier of India.
After many close contenders, LOCAL decided to name the restaurant 'Mulk' which is an emotional word for homeland in Urdu and Hindi. We then researched the visual history of the region, from the political influences of the British Raj to the crockery, poetry and literature of that region. All of this amalgamated to form a brand that was homage to the people and cultures of the times.