THE MELA COLLECTION
Global Desi is a fusion clothing brand that combines Indian prints on western silhouettes. Every season they come out with a new collection based on a concept.
They designed a collection based on the Indian carnival or mela called 'The Mela Collection'. They wanted us to design a campaign for the collection along with a photoshoot and a lookbook
Indian carnivals are large, chaotic, colourful places where they have many fun activities for its visitors including pop up photo-studios.
Inspired by these, we designed a campaign that pays homage to the these studios and the colourful sets, props and paraphernalia found in them.
Agency: Landor Associates
Creative Director: Ektaa Aggarwal
Concept & Design: Roshnee Desai
Stylist: Karuna Agarwal
Set Designer: Meenal Agarwal
Photographer: Riddhibrata Burman
Anita Dongre's Global Desi
Fashion Photoshoot and Lookbook Design