THE MELA COLLECTION

THE ORGANISATION​

Global Desi is a fusion clothing brand that combines Indian prints on western silhouettes. Every season they come out with a new collection based on a concept.

 

THE BRIEF

They designed a collection based on the Indian carnival or mela​ called 'The Mela Collection'. They wanted us to design a campaign for the collection along with a photoshoot and a lookbook

THE SOLUTION

Indian carnivals are large, chaotic, colourful places where they have many fun activities for its visitors including pop up photo-studios.

Inspired by these, we designed a campaign that pays homage to the these studios and the colourful sets, props and paraphernalia found in them.

TEAM

Agency: Landor Associates

Creative Director: Ektaa Aggarwal

Concept & Design: Roshnee Desai

Stylist: Karuna Agarwal

Set Designer: Meenal Agarwal

Photographer: Riddhibrata Burman

2013

Anita Dongre's Global Desi

Fashion Photoshoot and Lookbook Design

The photoshoot

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The LOOKBOOK

© 2017 Roshnee Desai

Mumbai | London | Los Angeles