THE ORGANISATION​

Global Desi is a fusion clothing brand that combines Indian prints on western silhouettes. Every season they come out with a new collection based on a concept.

 

THE BRIEF

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They designed a collection based on the Indian carnival or mela​ called 'The Mela Collection'. They wanted us to design a campaign for the collection along with a photoshoot and a lookbook

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THE SOLUTION

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Indian carnivals are large, chaotic, colourful places where they have many fun activities for its visitors including pop up photo-studios.

Inspired by these, we designed a campaign that pays homage to the these studios and the colourful sets, props and paraphernalia found in them.