2018

Lightbox

Corporate identity design

EVOLUZIONE

2018

EVOLUZIONE

Brand Strategy, Design and Roll-out for Indian luxury retail chain.

THE BRIEF

 

An iconic luxury couture store wanted a new avatar after 10 years in the industry.

 

THE SOLUTION

 

We deep dove into the Indian fashion industry and found some simple brand solutions that would take their retail experience from luxury to bespoke. Six months of workshops, interviews, research and design — across 3 cities later, a unique luxury experience was created around Evoluzione being the brand 'where your taste evolves'.

As we evolve, our perception of life changes 

just as powerfully and irreversibly as the way

we are seen by the world. 

Fashion is merely a reflection of this journey, 

And luxury, a celebration of its nuances — 

To feel the gloss of every bead, 

to spin to the rhythm of every delicately woven

thread to be lost in pattern, and found in texture. 

Evoluzione makes these experiences 

welcoming and boundless. It uncomplicates

luxury and celebrates the craft behind

the clothing. 

Every Evoluzione experience is a chance 

to find your unique sartorial expression. 

SECTION LOGOS

BRAND PATTERN and

its story

These patterns are a combination of

threadwork, block prints and bhuta 

work and beadwork inspired by the

Indian craftsmanship of textile to create

an exclusive pattern for the brand.

BRAND PHOTOGRAPHY

AND APPLICATIONS

The idea behind the photography was to depict the evolution of the garment from the maker to the muse. 

 

The photography style is photojournalistic and more composed and subtle to reflect the brand's personality. 

The poses are set in everyday locations andrealistic scenarios.

 

Macro shots of the details of the garments flaunt the craftsmanship that each garment bears within itself. 

Photography: Bikramjit Bose | Styling: Kshitij Kankaria

WEBSITE

© 2017 Roshnee Desai

Mumbai | London | Los Angeles