DR. SHETH'S
FOR INDIAN SKIN
2020
YUVA Skin and Hair Clinics
Re Branding
Re Packaging
Brand Strategy
THE BRIEF
How to make an existing authentic Indian medical luxury skincare brand look:
1. Medicinal + Luxury at the same time
2. Make it relatable to a younger audience as well
3. Adding color to an otherwise monochrome package design
THE solution
While the products are doing great with our consumers, covid hit the world followed by a lockdown, making it difficult to step into the outside world. We thought of bringing clinic@home range so you could have great skin and feel good about yourself, a brownie point in the self care game.
DR SHETHS ACQUIRED
BY SKINCARE GIANT MAMAEARTH
We are proud to announce that our first client, Dr. Sheths for indian skin has been acquired
by (our other client) Honasa
(of Mama Earth fame).
LOCAL is privileged to have designed one of India’s most iconic D2C skincare brands and to see its next big leap!
THE DESIGN
The Clinic@home range is divided into colour-based categories to make navigating less overwhelming.
The colour on the bottle denotes the category of the product.
The clear, crisp icon style emerged from a need for clearer direction and information.
LAYERING GUIDE
THE ICONS
THE CLINIC@HOME KIT
THE WEBSITE
With clearer product information and a doctor-like guide to your skincare, the website is designed to enhance the Clinic at home experience.
HOMEPAGE
PRODUCT PAGE
IMPACT
