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DR. SHETH'S

FOR INDIAN SKIN

2020

YUVA Skin and Hair Clinics

Re Branding

Re Packaging 

Brand Strategy

THE BRIEF

 

How to make an existing authentic Indian medical luxury skincare brand look:

1.    Medicinal + Luxury at the same time

2.    Make it relatable to a younger audience as well

3.    Adding color to an otherwise monochrome package design

THE solution

While the products are doing great with our consumers, covid hit the world followed by a lockdown, making it difficult to step into the outside world. We thought of bringing clinic@home range so you could have great skin and feel good about yourself, a brownie point in the self care game. 

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THE DESIGN 

The Clinic@home range is divided into colour-based categories to make navigating less overwhelming. 

The colour on the bottle denotes the category of the product.

The clear, crisp icon style emerged from a need for clearer direction and information.

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LAYERING GUIDE

THE ICONS

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THE CLINIC@HOME KIT

THE WEBSITE 

With clearer product information and a doctor-like guide to your skincare, the website is designed to enhance the Clinic at home experience. 

HOMEPAGE

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PRODUCT PAGE

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