DR. SHETH'S
FOR INDIAN SKIN
2020
YUVA Skin and Hair Clinics
Re Branding
Re Packaging
Brand Strategy
THE BRIEF
How to make an existing authentic Indian medical luxury skincare brand look:
1. Medicinal + Luxury at the same time
2. Make it relatable to a younger audience as well
3. Adding color to an otherwise monochrome package design
THE solution
While the products are doing great with our consumers, covid hit the world followed by a lockdown, making it difficult to step into the outside world. We thought of bringing clinic@home range so you could have great skin and feel good about yourself, a brownie point in the self care game.
THE DESIGN
The Clinic@home range is divided into colour-based categories to make navigating less overwhelming.
The colour on the bottle denotes the category of the product.
The clear, crisp icon style emerged from a need for clearer direction and information.
LAYERING GUIDE
THE ICONS
THE CLINIC@HOME KIT
THE WEBSITE
With clearer product information and a doctor-like guide to your skincare, the website is designed to enhance the Clinic at home experience.
HOMEPAGE
PRODUCT PAGE
