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TEAM

Agency: LOCAL

CAPRI GLOBAL

2020

Capri Global Capital Ltd.

 

Market Research + Immersion

Brand Identity + Guidelines

Website Design

Illustration Set

brief

 

Rebranding a micro-financing company for an increasingly self-reliant (आत्म निर्भर) nation

Capri Global Capital Limited is a micro-financing company that provides a range of financial services including home and MSME loans for those with limited access to financing options and make a lasting difference to their lives. 

 

In India, they are solving a particularly important problem where there is a large population that doesn’t get access to banking and more formal loans due to a lack of credit history and documentation. So Capri, at its core, is solving a very human problem, becoming an enabler to thousands of Indians with limited access to funds to become self-reliant.

 

They wanted this humane-ness to become a visible part of their brand.

While Anomaly Brands created the brand strategy, we were tasked with bringing the strategy to life through design.

market research: what banking brands look like in India​

1.Standard/ Stock Bank and loans imagery

2. Intimidating and unapproachable 'Big Bank' feeling

3. Old school, red or blue colour scheme

A brand look and feel born from strategy

Capri believes that it takes one person from the family, community, village, town to create the trajectory of becoming upwardly mobile. No man or woman is an island. When one person grows, they take their community with them, either because of the money or as a role model for others to aspire to. Capri builds such growths.

 

THE logo

 

Capri believes that it takes one person from the family, community, village, town to create the trajectory of becoming upwardly mobile. No man or woman is an island. When one person grows, they take their community with them, either because of the money or as a role model for others to aspire to. Capri builds such growths.

 

brand photography

 

Write up about this believes that it takes one person from the family, community, village, town to create the trajectory of becoming upwardly mobile. No man or woman is an island. When one person grows, they take their community with them, either because of the money or as a role model for others to aspire to.

Quote 

about Upwardly

Mobile

1/1

brand elements

 

Write up about this believes that it takes one person from the family, community, village, town to create the trajectory of becoming upwardly mobile. No man or woman is an island. When one person grows, they take their community with them, either because of the money or as a role model for others to aspire to.

Illustration design

Write up about this believes that it takes one person from the family, community, village, town to create the trajectory of becoming upwardly mobile. No man or woman is an island. When one person grows, they take their community with them, either because of the money or as a role model for others to aspire to.

website design​

Write up about this believes that it takes one person from the family, community, village, town to create the trajectory of becoming upwardly mobile. No man or woman is an island. When one person grows, they take their community with them, either because of the money or as a role model for others to aspire to.

LOCAL logo