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TEAM

Agency: LOCAL

CAPRI GLOBAL

2020

GIRL EFFECT

Brand Strategy + Design

Digital and Social Media Design Strategy

Illustration Set

Website Design

THE BRIEF

 

Nike Foundation's Girl Effect launched a unique digital brand called 'Chaa Jaa' in India creating sexual health and career related content for young girls small town India. LOCAL was brought on to create a motion-enabled brand language that would span across all its sub-brands.

 

THE SOLUTION

Utilising over a year of field research, LOCAL created 3 sub-brand identities for its 3 show formats. While these identities were unique, they came together to create the 'Chaa Jaa' universe using a unifying graphic language.

THE logo

 

Capri believes that it takes one person from the family, community, village, town to create the trajectory of becoming upwardly mobile. No man or woman is an island. When one person grows, they take their community with them, either because of the money or as a role model for others to aspire to. Capri builds such growths.

 

brand photography

 

Write up about this believes that it takes one person from the family, community, village, town to create the trajectory of becoming upwardly mobile. No man or woman is an island. When one person grows, they take their community with them, either because of the money or as a role model for others to aspire to.

Quote 

about Upwardly

Mobile

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brand elements

 

Write up about this believes that it takes one person from the family, community, village, town to create the trajectory of becoming upwardly mobile. No man or woman is an island. When one person grows, they take their community with them, either because of the money or as a role model for others to aspire to.

Illustration design

Write up about this believes that it takes one person from the family, community, village, town to create the trajectory of becoming upwardly mobile. No man or woman is an island. When one person grows, they take their community with them, either because of the money or as a role model for others to aspire to.

website design​

Write up about this believes that it takes one person from the family, community, village, town to create the trajectory of becoming upwardly mobile. No man or woman is an island. When one person grows, they take their community with them, either because of the money or as a role model for others to aspire to.

© 2017 Roshnee Desai

Mumbai | London | Los Angeles