BLUSH

2016

Culture Machine

Rebranding and Social Media

IMPACT

 

Win Gold in Poster Design for the Alisha Web Series at the Afaqs Foxglove Awards

The client

Blush is a digital content channel spread across YouTube, Facebook, Instagram and Snapchat. It is part of the Culture Machine network. It creates content for the young, independent Indian woman, acting as its mouthpiece.

The brief

Blush had been a beauty and makeup channel and wanted to transform itself into a more broad woman's digital content channel which had a more bold stance. The challenge was to create a bold yet feminine online brand that spanned across YouTube, Facebook, Snapchat, Instagram and its website.

Team

Design

Roshnee Desai

Pratiksha Chauhan

Geowel George

Jaydev Wagherla

Arun Rajan

Rahul Sukumar

Illustrations

Sajid Wajid Sheikh

Photography

Ankita Nevrekar

LOGO DESIGN

Previous logo
Construction of the new logo

The new Blush, doesn't

really

blush.

The Blush brand is bold,

yet feminine.

Full of personality

and conversation.

It is brave, powerful, fun 

and outspoken

BRAND PHOTOGRAPHY STYLE

BRAND COLOURS

social media templates

brand typogrAPHY

FACEBOOK PAGE DESIGN

BRAND poster design

SHOW SPECIFIC poster designS

© 2017 Roshnee Desai

Mumbai | London | Los Angeles