BLUSH

2016

Culture Machine

Rebranding and Social Media

IMPACT

 

Blush got a cult following: 1,383,582 followers on Facebook, 259,628 on YouTube

 

Women from across India wrote to us about how BLUSH made them feel empowered. 

 

A catalyst: BLUSH’s comments sections became platforms for debate and conversation. 

Conversation changer: The other beauty oriented social media channels started to talk about more pressing women’s issues.

the brief​

To brand a digital content channel that is the voice of the young, independent Indian woman. Targeted at: Women between the ages 16-25. 

The solution

We created a bold and powerful graphic system that would live across YouTube, Facebook, Snapchat, Instagram and its website.

Team

Design

Roshnee Desai

Pratiksha Chauhan

Geowel George

Jaydev Wagherla

Arun Rajan

Rahul Sukumar

Illustrations

Sajid Wajid Sheikh

Photography

Ankita Nevrekar

LOGO DESIGN

Previous logo
Construction of the new logo

The new Blush, doesn't

really

blush.

The Blush brand is bold,

yet feminine.

Full of personality

and conversation.

It is brave, powerful, fun 

and outspoken

BRAND PHOTOGRAPHY STYLE

BRAND COLOURS

social media templates

brand typogrAPHY

FACEBOOK PAGE DESIGN

BRAND poster design

SHOW SPECIFIC poster designS

LOCAL logo