BLUSH
2016
Culture Machine
Rebranding and Social Media
IMPACT
Blush got a cult following: 1,383,582 followers on Facebook, 259,628 on YouTube
Women from across India wrote to us about how BLUSH made them feel empowered.
A catalyst: BLUSH’s comments sections became platforms for debate and conversation.
Conversation changer: The other beauty oriented social media channels started to talk about more pressing women’s issues.
the brief
To brand a digital content channel that is the voice of the young, independent Indian woman. Targeted at: Women between the ages 16-25.
The solution
We created a bold and powerful graphic system that would live across YouTube, Facebook, Snapchat, Instagram and its website.
Team
Design
Roshnee Desai
Pratiksha Chauhan
Geowel George
Jaydev Wagherla
Arun Rajan
Rahul Sukumar
Illustrations
Sajid Wajid Sheikh
Photography
Ankita Nevrekar
LOGO DESIGN
Previous logo
Construction of the new logo
The new Blush, doesn't
really
blush.
The Blush brand is bold,
yet feminine.
Full of personality
and conversation.
It is brave, powerful, fun
and outspoken
BRAND PHOTOGRAPHY STYLE
BRAND COLOURS
social media templates
brand typogrAPHY
FACEBOOK PAGE DESIGN
BRAND poster design
SHOW SPECIFIC poster designS
