TEAM

Agency: LOCAL

2018

Lightbox

Corporate identity design

TRIBE

2018

TRIBE

Brand identity for laptop bags.

Testimonials

 

LOCAL was a delight to work with.

Tribe branding turned out to be all that I

imagined and more thanks to the team.

Their biggest strengths are that they really LISTEN and keep you posted on their honest progress. Both qualities very hard to come but that's what makes working with this team an absolute pleasure."

- Priya Jaggi Rege, Founder, Tribe 

THE BRIEF

 

Why must work bags be a source of embarrassment? Your work bag can be an extension of your unique work personality.

 

THE SOLUTION

 

Being part of a company is quite like being part of a tribe, unique in their own style and yet part of a group. This thought was the basis of our branding. We looked at tattoos and marks of various tribes of India, that they use to distinguish themselves. This gave birth to the logo, graphic elements and patterns of the brand.

LOGO & LOGOMARK

VISUAL RESEARCH

BRAND GRAPHICS

patterns

03
05
01
04
02
03
05
01
04
02

1/4

ART DIRECTION

Applications

LOCAL logo
Custom note design