VD_casestudy-34.jpg

Vegan Day

2021

ZOUK

Brand identity for an Indian vegan food brand

What we did:

Market Research + Immersion

Brand Identity + Elements

Package Design

website design

Brand Guidelines

BRIEF

Located in Kala Ghoda, Plural is a restaurant founded on the ethos

of sharing. It was born out of its founder’s desire to share the food

of Southeast Asia with the people of Mumbai, an idea that is reflected

in the restaurant’s name, its communal setting and its menu.

SOLUTION

Like the recipes used by the chefs of Plural, we sourced our inspiration from the soil and “step” farms of Southeast Asia. We crafted a visual language that was clean and green, reflecting Plural’s approach to food, and used it across a range of touch points ––- from menus to masks.

LOCAL RESEARCH

Lorem ipsum Lorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsum.

A MULTI-LINGUAL LOGO

VD_casestudy-09.jpg

A BRAND BUILT ON ONE DAY AT A TIME

VD_casestudy-13.jpg

STICKER PACK

VD_casestudy-32.jpg

BRAND TYPOGRAPHY

Screenshot 2022-01-21 at 5.18.16 PM.png

BRAND COLOURS

ICON SET

VD_casestudy-30.jpg

WEBSITE

"LOCAL took great care of our brand. They leveraged what was working well and elevated other aspects that would help us share our brand values better.

The process-driven approach really helped bring

out the best outcome."

Akshat Jain, Founder, Zouk