TEAM

Agency: LOCAL

2018

Lightbox

Corporate identity design

Savana by Viceroy

2019

Savana by Viceroy

Identity design & branding

for a real estate project.

THE BRIEF

Brand philosophy and design for a new luxury property overlooking Mumbai’s

Borivali national park to attract consumerswho truly believe in living in balance with nature.

THE SOLUTION

 

Savāna was designed to be a new way of looking at luxury. We focussed on highlightiing what luxxury means to people ini uran cities - sunlight, sspace, privacy, convenience and abovee all, fresh air. In order help the uyer embrace this lifestyle, we knew that we would have to take a 360˚turnkey approach to branding from strategy, language, identity, design, sights, smells and interactions to bring this brand to life.

Savana by Viceroy is a residential property at the 

helm of the Borivali National Park in Mumbai, India.

The builder wanted to create a brand that would pay homage to the flora and fauna of this urban forest and bring eco-friendly practices in his building and its residents as well to promote a lifestyle that is one with nature. 

"Luxury in Mumbai means having access to nature"

Research & Strategy

website design + custom map

map icons

Social media look and feel

custom branded playlist

Experience center

outer wall

outdoor advertising

the design language

LOCAL logo