TEAM
Agency: LOCAL
2018
Lightbox
Corporate identity design
Savana by Viceroy
2019
Savana by Viceroy
Identity design & branding
for a real estate project.
THE BRIEF
Brand philosophy and design for a new luxury property overlooking Mumbai’s
Borivali national park to attract consumerswho truly believe in living in balance with nature.
THE SOLUTION
Savāna was designed to be a new way of looking at luxury. We focussed on highlightiing what luxxury means to people ini uran cities - sunlight, sspace, privacy, convenience and abovee all, fresh air. In order help the uyer embrace this lifestyle, we knew that we would have to take a 360˚turnkey approach to branding from strategy, language, identity, design, sights, smells and interactions to bring this brand to life.
Savana by Viceroy is a residential property at the
helm of the Borivali National Park in Mumbai, India.
The builder wanted to create a brand that would pay homage to the flora and fauna of this urban forest and bring eco-friendly practices in his building and its residents as well to promote a lifestyle that is one with nature.
"Luxury in Mumbai means having access to nature"
Research & Strategy
website design + custom map
map icons
Social media look and feel
custom branded playlist
Experience center
outer wall
outdoor advertising
the design language
