Corporate identity design
Brand Strategy, Design and Roll-out for Indian luxury retail chain.
An iconic luxury couture store wanted a new avatar after 10 years in the industry.
We deep dove into the Indian fashion industry and found some simple brand solutions that would take their retail experience from luxury to bespoke. Six months of workshops, interviews, research and design — across 3 cities later, a unique luxury experience was created around Evoluzione being the brand 'where your taste evolves'.
As we evolve, our perception of life changes
just as powerfully and irreversibly as the way
we are seen by the world.
Fashion is merely a reflection of this journey,
And luxury, a celebration of its nuances —
To feel the gloss of every bead,
to spin to the rhythm of every delicately woven
thread to be lost in pattern, and found in texture.
Evoluzione makes these experiences
welcoming and boundless. It uncomplicates
luxury and celebrates the craft behind
Every Evoluzione experience is a chance
to find your unique sartorial expression.
BRAND PATTERN and
These patterns are a combination of
threadwork, block prints and bhuta
work and beadwork inspired by the
Indian craftsmanship of textile to create
an exclusive pattern for the brand.
The idea behind the photography was to depict the evolution of the garment from the maker to the muse.
The photography style is photojournalistic and more composed and subtle to reflect the brand's personality.
The poses are set in everyday locations andrealistic scenarios.
Macro shots of the details of the garments flaunt the craftsmanship that each garment bears within itself.
Photography: Bikramjit Bose | Styling: Kshitij Kankaria