DR. SHETH'S
FOR INDIAN SKIN
2017
YUVA Skin and Hair Clinics
Branding, Packaging and Art Direction
TEAM
Illustrations: Sajid Wajid Sheikh
Teju Jhaveri
Photography: Cyrus Dalal
IMPACT
"The brand and packaging design just transformed our brand and brought our vision alive. I knew medical luxury was a tough brief, but LOCAL did it with style. People we meet can't stop raving about the branding."
- Dr. Aneesh Sheth, CEO, Dr. Sheth's
THE BRIEF
How to create an authentic Indian medical luxury skincare brand?
THE solution
While most Indian skincare brands talked about fairness, we celebrate the Indian complexion and ask you to take care of it properly. We created a visual world that highlighted the brand’s legacy of research into Indian skin wellness.
MEDICAL LINEAGE
Three generations of top Indian dermatologists worked on this brand.
The bottles, typography and illustration style pays homage to the yesteryears of visiting doctors in dispensaries where amber coloured bottles would store medicine. And all of this would be mixed with medical equipment lying around.
INDIAN SKIN
Emphasis & pride for Indian skin, regardless of colour.
The brand photography and colour palette repeatedly emphasises the beauty of various Indian skin tones and textures.
SCIENCE X BOTANICALS
The products contain natural extracts that are medically tested.
Illustrations on the packaging combine scientific elements with plant extracts that are present in the product.
The Identity
The Packaging
Brand Photography
UI/UX DESIGN FOR E-COMMERCE WEBSITE
The brand's core values have been its medical legacy and expertise on Indian skin - we wanted to bring this to their online shopping experience - where you learn about the various aspects of Indian skin, while making informed product choices.
Using navigation techniques and micro-interactions, this site creates a brand delight. The site experience works across both mobile and desktop.
Social media design
The brand had to have a very strong social media voice creating conversations about Indian skin, its colour and pride.
Dr. Sheth's Instagram account was carefully art directed to make sure the brand remains consistent on even social media platforms.