Brand and Design
To design the brand identity and graphics for Chhaa Jaa; a YouTube platform created by Girl Effect. The platform aims to inspire, inform and equip young women in India with the right skills and confidence to navigate adolescence.
We designed a cheerful, conversational and approachable brand identity for Chhaa Jaa and the sub-branding of its three shows: Arre Sunn Na, Tumhari Meri Baatein and Khullam Khulla.
CHHAA JAA GO FORTH AND SHINE
ARRE SUNN NA
A light-hearted sitcom series about a girl from a small town in India and her life's struggles
TUMHARI MERI BAATEIN
A talk show where a young woman asks a gynaecologist FAQs about sexual health
A face-to-camera web series where the host discusses tabooed topics