TEAM

Agency: LOCAL

CHHAA JAA

2017

GIRL EFFECT

Naming

Brand Strategy

Brand and Design

Illustration

THE BRIEF

 

To design the brand identity and graphics for Chhaa Jaa; a YouTube platform created by Girl Effect. The platform aims to inspire, inform and equip young women in India with the right skills and confidence to navigate adolescence.

 

THE SOLUTION

We designed a cheerful, conversational and approachable brand identity for Chhaa Jaa and the sub-branding of its three shows: Arre Sunn Na, Tumhari Meri Baatein and Khullam Khulla.

research

CHHAA JAA GO FORTH AND SHINE

tYPOGRAPHY

Fedra Sans

Fedra Devanagari

colour palette

ARRE SUNN NA

A light-hearted sitcom series about a girl from a small town in India and her life's struggles

THE LOGO

TUMHARI MERI BAATEIN

A talk show where a young woman asks a gynaecologist FAQs about sexual health

THE LOGO

KHULLUM KHULLA 

A face-to-camera web series where the host discusses tabooed topics

THE LOGO

© 2017 Roshnee Desai

Mumbai | London | Los Angeles