We are LOCAL, a design practice currently headquartered in Mumbai*, India. We like to create culturally relevant design.
*old local name: Bombay
WHO WE ARE
Brand Strategy And Design
Motion Graphic Design
Design Thinking Workshops
Customer Experience Design
WHAT WE DO
We use Design Thinking and Research methodologies to help companies solve brand, architecture and perception problems through design.
We like to delve deep and work in partnership with clients to create a design solution that they can truly use and live with.
HOW WE WORK
We believe that Design = Form + Function + Culture
We believe that first and foremost, design should be contextual. It should fit into the culture of the place, resonate with the people and be true to the culture of the company that creates the product.
We believe that all design should be well researched
Even though we are headquartered in Mumbai, we work globally, researching local cultures and the essence and on-ground requirements of their business.
Whether we are working on a packaging project, designing a set of icons or the branding of a large company, we question its purpose, interview users, create prototypes and only then release a design as ready.
We believe that design can change the world
Whether you like it or not, design good or bad is shaping our world. We at LOCAL, want to help create a better world, one company at a time.